Valor for Veterans: Cause Marketing Case Study

Valor for Veterans: Cause Marketing Case Study

June 21, 2018 Off By RobertKuntz


As a long-time marketer, and specifically in the area of tech-marketing, it’s refreshing to work on projects that are out to make a difference and a positive impact in our world.

Over the last several years, a new trend has come into play that is quickly becoming an important approach and strategy for marketing one’s business: Cause Marketing

Leveraging “Cause Marketing” to promote a worthy cause as part of a company’s marketing efforts is defined as a “type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.” (wikipedia)

Over the last many months…

See full article here.